Once upon of time, there was a musician.
Played good music, and had a small amount of follwers.
But he wasn’t getting many paid gigs.
One day after talking with a marketer about his website the marketer notice the musician was not using his website to grow his fan club.
Musician Email Marketing Strategy
The idea with this musician email marketing strategy is to use email to communicate with fans. To let fans know what’s new, when new music is being release, to invite them to events, etc.
Email is cheap and an effective method of communications of musicians. – click to tweet
It doesn’t matter what type of music you play, or the location you are playing, email is the logical choice for spreading the word about your upcoming shows.
Your fans will be privilege to be the first to hear about your upcoming event.
These are the best places to build your fan list
- on your website
- via social networking sites
- At your concert
- Through merchandise
Why In Your website?
Your website is the first palce fans will go to leanr more about your music.
You want to make it easy for your fans to sign up for your newsletter.
4 places in your website you should put your newsletter form.
- Homepage
- Sidebar
- About page
- Footer
In Your Social Media Profiles
When post to your social media pages, you can encourage yoru visitors to sign up
to receive emails from you by adding a link, a post, and when possible a web form to your page.
When playing locally
Regardless of the size of your even you can do one of two things.
You can place signup sheets around the venue with instructions for signing up to yoru mailign list. You can also tell them, yes tell them live. Please let them know what they will receive when the sign up to receive your email updates.
Here is something that worked.
Instead of charging for admission to your next event, email the people on your list and invite them for free, then sell them your CD and merchandise. You could add a form that say, let me bring you for free to my next event. Just type your email here and I will let you know when it is.
On promotional material
Add your promo email address to your promotional items, so when fans send an email to that address they can “register” to join yoru exclusive list.
Not just pitch your next event, interact with your fans.
- Send them exclusive emails
- Make yoru email list yoru official fan club
- Share your sons, and videos
- Send exclusive emails
Let your fans in your list know before anyone else about new releases and events.
Give them first dibs on any premium or lismited edition tracks or merchandise.
How do you see this happening?
and how you can duplicate it in your market
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