How you know what is the best option for you?
The short answer is, it depends…but let me give you 3 options.
- Use your own name.
- Using your company name.
- Using a niche name.
Using Your Own Name
Using your own domain will help you build your brand, will help you connect with others.
The fact is that today more people want to put a face, values and want to know the name of the person behind scene.
I (Angel Anderson) own AngelAnderson.com and while my brand and strategy has change since 1998, my name still the same. Using my own name has help me keep most of my audience throughout the years as my interest and actives change.
If you are starting out, I suggest you secure your domain name with your personal name or some variation of it if your name is already taken.
The only disadvantage I see when you use your own name is that you can’t easily sell your sell it because is your name.
Using Your Company Name
If you already own a business I suggest you secure your domain name before someone else does.
Here are DataViking our legal entity name is DataViking, LLC it made sense for us to secure DataViking.com
Another example is another company I own in Puerto Rico, PuertoRicoDataStorage.com where we secure data for doctors and lawyers.
So if your company has value, you should secure your company name as well.
Using a Niche Name
This work well, especially if your niche keyword or keyword combination are highly search.
Another advantage is that it’s not built around you, but around the niche and you can easily sell it in the future if you want.
My own examples: