5 Creative Ways to Use Mobile Marketing Coupons

Studies show that mobile coupons have a redemption rate of up to ten times higher than the redemption rate of paper coupons.  That means that, if you are a business looking for a fresh and effective way to market, mobile coupons are the way to go.  When you launch a mobile coupon campaign, be prepared that these aren’t your grandma’s coupons.  Mobile couponing opens up a whole new world of exciting, creative possibilities.  Here are five creative ways you can use mobile marketing coupons:

• Market your mobile coupons using smart phone apps.  Nearly thirty percent of all American cell phone users own and use a smart phone, and that number is growing steadily by the day, with an estimated twenty percent increase by the end of 2011!  Reach these techno-savvy customers by marketing via smart phone applications like GeoQpons, Foursquare and ValPak Mobile Coupons, just to name a few.

 

• Place your coupon in a mobile banner ad.  Mobile banner ads are full-color, graphic ads that adorn mobile phone web site screens.  Make your ad vibrant and catchy, using as few words as possible (remember, you’re dealing with a tiny screen) to get your message across, and don’t forget the value of the word, “FREE!”

 

• Include a QR code in your coupon.  QR (Quick Response) codes are similar to bar codes in purpose, only they have a different appearance and provide a broader user experience.  Many of today’s cellular phones are equipped with QR code readers and/or cameras that can scan QR codes and link the coupon holder to whatever web-based information the coupon maker wants to provide.

 

• Cross-advertise your mobile coupon marketing campaign.  Display signs in your store, office or on your website that direct your customers to inquire about your mobile coupons and put their contact information on the mobile marketing mailing list.  This is a great way to get existing customers on board with your mobile marketing strategy, and also to attract new customers in order to grow your mobile marketing contacts list.

 

• Start a mobile coupon club.  Begin by offering a great deal via mobile coupon, inciting established customers to join the club for members-only coupon specials.  Advertise your coupon club in your place of business and on your website, and also through mass emails and text messages.  Offer rewards to those who refer others to the club and watch your business buzz grow.

 

The statistics don’t lie.  Mobile marketing is an absolute must if you want to get or keep your business on the fast track to success in today’s consumer market, and mobile coupons are a great way to do that.  Get on board with mobile couponing by calling us, Mobile Coupons 4 All.  Our specialty is in creative mobile coupon campaigning and we can be reached by phone (702) 487-3184 or visit our support page for DataViking contact information