What do you do?
is a question you probably get ask often.
Most people when ask the “What do you do?” question make a huge mistake.
The mistake most people make is they don’t put their unique selling proposition in a way that helps the customer.
If you design websites and someone ask you “What do you do?”
If you say you design websites, you fail because that is not what you do.
What a web designer does can be:
- Improve sales conversions
- Help you do more with less
- Remove human errors from daily transactions
It could be a lot of things and as a business owner, it’s your job to communicate how your product or service helps your cutovers.
What is Your Unique Selling Proposition?
A unique selling proposition clearly shows your uniqueness.
Just as the name suggests, a “unique” selling proposition must explain how you, or what you are selling is different from others in the same market.
Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. – Theodore Levitt
When it comes to developing your unique selling proposition, it’s impossible to give one-size-fits-all advice.
Good Unique Selling Proposition Examples
- Saddleback’s slogan is: “They’ll Fight Over it When You’re Dead.”
- Love with Food use Snack Smart. Do Good. Discover NEW, Organic, All-Natural snacks delivered to your door every month and we’ll donate a meal to a hungry child.
- Finja is “Join the community of 100,000 students getting hired and improving their resumes.”
Do you see how the USP defines their uniqueness in a very specific way? They do help people.
The Unique Selling Proposition Framework
here is a simple framework to help you work or improve your unique selling proposition.
- State your promise in the positive
- If you have a time frame use it
- Remove any objections
I solve this one specific problem for you. Be as specific as possible when you define for who you are solving the problem.
I will do it within this specific time frame
Otherwise I will refund you, or redo or replace it
See What You Can Do
Regardless if you have your unique selling proposition or not, fill in the blanks below and see how your new USP will look like.
If you are ___ (small business owner) achieve ___ (specific results) in ___ (time frame if you have one) or else ____ (refund you, or redo or replace it).