If you are looking for fresh ways to market your business, consider mobile coupons.  Mobile coupons are text message coupons that work just like paper coupons, only without the paper.  That means you can skip out of the layout and printing aspects of your marketing campaign and focus on what really matters: what you want to say.

It also means that your customers will be much less likely to forget to bring their coupons with them because, let’s face it, these days it’s practically sacrilege to leave the house sans cell phone.  Follow these tips to learn how to use mobile coupons for your business:

• Find a reputable Short Message Service (SMS) marketing software distributor.  An online search for text SMS marketing or mobile advertising software will return a plethora of companies that specialize in helping you, the business, set up and implement your own text marketing campaigns.  Working with SMS marketing software is relatively inexpensive, so shop around and find a provider with great customer service and a variety of user-friendly tools.
• Decide what type of mobile coupon you want to use.  Your options include flat-rate discounts (cents off or dollars off), percentage discounts, free offers, buy one get one free offers, multiple purchase discounts, sweepstakes entry, and rebate, among others.  Use your imagination and consider your target market when preparing your mobile coupon marketing campaign.

• Promote your mobile coupon at your store.  Whether you run a chain of retail stores, conduct business from an office location, or use a web-based sales approach, advertising your mobile coupon deal wherever your customers are likely to see it is a great way to increase the buzz about your product or service and grow your customer mailing (texting) list.  For example, if customers are greeted at your shop’s door with a sign saying, “Redeem your mobile coupon here for 25% off!” they are likely to ask about how they can get that coupon, and just as likely to provide their contact information to you in order to get it.

• Send mobile coupons to your customers regularly.  Just as with any marketing venture, keeping your name fresh and relevant in customers’ minds is how you keep them talking about you and coming back for more.

Statistics show response rates for text marketing campaigns consistently outperform any other type of marketing media, proving that technology is the way of the present and the wave of the future.  The best way for your business to keep up is to market through technological avenues, and using mobile coupons is a great way to do just that.