Of course, it’s certainly no closely guarded secret that to get more web traffic to their sites, many Internet marketers have been taking advantage of Web 2.0 technologies in order to boost SEO. In fact, this couldn’t be more apparent than it is with blogs and social networking sites.

However, in more recent times, many marketers are becoming heavily involved with Twitter. Of course, one could argue that Twitter does in fact fall the same category as social networking, but Twitter is unique in that it’s a micro-blogging service as well. If you’re currently involved with Internet marketing, and you’re also considering taking advantage of Twitter in order to boost SEO, then you’d be well advised to look at some of the problems and challenges faced by fellow marketers.

A Big Challenge Awaits New Users

One of the first things new users need to realize is, you have to start off slowly, in much the same way as you no doubt started out with other social networking sites. First and foremost, you need to become a follower of all the other Twitter members that you’ve become acquainted with via other networking sites. If all goes according to plan, they will return the favor as such by following you as well. As you more than likely already know, if you want to improve you rankings, you need to have as many followers as possible.

In Twitter, Shared Links Have “No-Follow” Attribute

One of the most discouraging aspects of Twitter is that when somebody clicks on your link, it has absolutely no effect on your page ranking. However, there is no need to throw in the towel because of this. Instead, you can post rewritten URL’s with the necessary keywords on the link which will, of course ensure they are discovered by the various search engines.

Character Limits in Twitter

Essentially, you need to pay close attention to 2 numbers in Twitter. The first number is 30, and this is the character limits for live links. The second number is 140, and which is the overall character limit for each message. While it simply isn’t possible to get around the 140 character limit, there are a few workarounds with regard to the 30 character limit for URL’s.

For example, many marketers now make use of sub-domains on their sites in order to point to their longer page. For the most part, sub-domains are easy to customize for free and, what’s more, there’s a good chance that you’ll be able to squeeze in a few words within the character limit. Likewise, some savvy marketers are also using dummy blogs, which have similar content, but link to the page they want visitors to see.